The true impact racism has on people in our society Essay Example for Free

The true impact racism has on people in our society Essay The blacks are considered by the white society as worthless slaves who have no choice but to be a housemaid or slave. Racism has been a popular issue for many years, and has caused many blacks to suffer because of their outward appearance. Aibileen faces as a victim to racial comments in the movie â€Å"The Help† directed by Tate Taylor which took place in the 1960’s in Jackson, Mississippi. Aibileen is a maid. African American housemaid who has just experienced the loss of her son and has raised about 17 children as a maid. Blacks did not have the equal rights like the white society caused many to have education for money. This essay will show to a large extent the struggles Aibileen goes through, and through camera angles, dialogue, it will provide in detail why Tate Taylor used Aibileen to communicate to the viewers the problem of racism has on our society. Racism has caused blacks to differ from the white society. The impact of racism back in 1960s Jackson, Mississippi provides the struggle of an individual name Aibileen an African American house maid through a white society. Aibileen in scene one talks about how she lost her only son and was left laying dead in front of a white hospital. As a mother their responsibility is to protect and ensure the child’s safety is their first priority. Tate Taylor uses a point of view shot on the wall in scene one which sows the picture of her son and a frame of Jesus Christ to enable the viewers to see how severe the issue about racism can lead to. The blacks are treated unfairly and the white society takes advantage of the situation by ensuring blacks would be their maid to do their dirty work. In scene two you see a mid and long shot was used on Aibileen and Mae Mobley. It allows the viewers to see the foreshadow between scene one and scene two when she loses her son, and comforting the baby girl she looks after. Tate Taylor suggests by using a lo ng shot on them shows the sense of loss Aibileen has experienced ascertain the idea of sympathy towards Aibileen. When problems become piled up one by one you start to realize the only way through it is standing up for yourself. In the get together party in scene three a few girls all had a reunion which we see Skeeter joining in. Hilly makes a racist remark on black people carrying  diseases which Aibileen can clearly hear from a distance. A point of view shot was used from Skeeter to Aibileen to see her reaction towards Hilly’s comment. This camera angle was used clearly to express the disappointment on Aibileen’s face and how racism can hurt others mentally and emotionally. As the scene went on the maids are at first reluctant to talk to Skeeter because the result of them losing their jobs and violence can affect their families. Aibileen was first to tell her stories which foreshadowed their way out to starting a new life. By the end of the film when Skeeter books are finally published, Aibileen loses her job and walks off. Tate Taylor uses an establishing shot while Aibileen walks off to indicate to the viewers that while she is leaving she is also starting a new life. This angle was used effectively to deliberately allow the viewers to see that a fresh new start is what Aibileen really needs. Dialogue gives the viewers a vital idea of decisions made by Aibileen. Dialogue is crucial because it provides us with tension and suspense to what is going to happen. Aibileen from the beginning in scene one knew she would become a maid. She saws â€Å"my mama was a maid; my grandmamma was a house slave†. Back in 1960’s in Jackson, Mississippi the blacks ever want was fair treatment towards their society. Skeeter is used by Tate Taylor to provide the viewers the perspective of Aibileen as a black house maid. For many, blacks are afraid to stand up for what they believe in but Aibileen says to Hilly â€Å"All you do scare and lie to dry and get what you want: Hilly is used by the director to be the antagonist of the film and this quote by Aibileen shows the tension and anger that was bottled up inside Aibileen. â€Å"I aint never had no white person in my house† shows the contrast between both the white and the black society. Dialogue is very crucial for communication which allows the viewers to understand and critically know the situation in the film â€Å"The Help†. At the last scene of the film Hilly persuades Elizabeth to fire Aibileen as her housemaid. The quotes â€Å"My boy Trelaw said we gonna have a writer in the family on day, I guess it’s gonna be me† This establishes the struggles of Aibileen and portrays the idea that maybe one day she could retell the painful she experience she encountered as a housemaid. Dialogues show many views and angles and establish conflict and tension to effectively show a critical issue between Aibileen and the white society that surrounds her. In conclusion: Racism is an issue that still happens to this very day and is  something most people all have witnessed. Like the Film â€Å"The Help† racism has a big influence on people in our society we live in today and through dialogue and camera techniques, Tate Taylor uses it effectively to help communicate the struggles of Aibileen as an individual but with support and faith she overcomes the obstacles that society throws at her.

What is truth? :: essays research papers

â€Å"What is truth?† That is the question Pontius Pilate asked rhetorically as he turned away from the battered and bloody man standing before him, The Man who was, and still is, the Answer to that question. In today’s world—especially Europe, but also the USA to a lesser but still very significant extent—the very concept of truth itself is being dismissed by many who are caught up in â€Å"postmodern† thinking. This mindset holds that â€Å"truth† is only a construction by the culture or the individual, so that what may be true for one is not true for another. Thus, truth is relative. Necessarily, the meaning of words is not fixed, but a function of interpretation, so that each person can construct his own meanings for them. Adhering to that fallacy leads only to external chaos and internal emptiness. What is truth? An English dictionary says: â€Å"That which is in accordance with fact or reality; that which actually is.† In Scripture, the Greek word translated â€Å"truth† is aletheia, which means â€Å"the revealed reality, or the essence, of something.† That is, what you see is what you get. In Matthew 15:1-9 and Mark 7:1-13, Jesus contrasted truth with â€Å"tradition.† Replying to the hypocritical Jewish religious leaders who criticized his disciples for failing to adhere to one of the many extraneous requirements they had added to God’s Word, he said: â€Å"Thus you nullify the word of God for the sake of your tradition.† What is â€Å"tradition?† That word is translated from paradosis, which appears 13 times in the Greek text. It simply means â€Å"delivering over from one to another.† The context determines whether what was delivered was truth or whether it was the ideas of men that oppose the truth. Ten times it is used in the latter sense, and three times it is used in a positive sense, referring to true â€Å"teachings,† in the NIV, passed on by Paul to others.

Harley Davidson, Inc.

Harley-Davidson, Inc. – 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Carol Pope and Joanne Mack A. Case Abstract Harley-Davidson, Inc. (www. harley-davidson. com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Milwaukee, WI, Harley-Davidson, Inc. s traded on the New York Stock Exchange under ticker symbol HOG. B. Vision Statement (Actual) Harley-Davidson is an action-oriented, international company, a leader in its commitment to continuously improve its mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities. Vision Statement (Proposed) We want to make your motorcycle ride a safe and a lifetime experience. C.Mission Statement (Actual) We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments. Mission Statement (Proposed) Harley-Davidson is committed to providing the highest quality products and financial services to men and women worldwide (1, 3). The Harley name stands for customer satisfaction (7) and we would like all Harley customers to relay their satisfaction to all motorcycle dreamers. Harley-Davidson uses advanced technology to produce the superior motorcycles (4).Our philosophy is to conduct business with utmost integrity while serving our customers, employees, and shareholders (6). We appreciate the hard work of our employee s (9). We push excellence though our Harley-Davidson bar and shield logo and the Harley Owners Group (HOG) (7). We continue to do our part in supporting all environmental laws in every country we do business (8). Harley-Davidson intends to stay committed and determined. 1. Customer 2. Products or services 3. Markets 4. Technology 5. Concern for survival, profitability, growth 6. Philosophy 7. Self-concept 8.Concern for public image 9. Concern for employees D. External Audit CPM – Competitive Profile Matrix |   |Harley-Davidson |Honda |Yamaha | |Critical Success Factors |Weight |Rating |Weighted Score|Rating |Weighted Score|Rating |Weighted Score| |Advertising |0. 08 |4 |0. 32 |2 |0. 16 |3 |0. 24 | |Top Management |0. 05 |2 |0. 0 |2 |0. 10 |3 |0. 15 | |Customer Service |0. 10 |4 |0. 40 |3 |0. 30 |2 |0. 20 | |Technological Advances |0. 09 |3 |0. 27 |1 |0. 09 |2 |0. 18 | |International Market Sales |0. 07 |3 |0. 21 |4 |0. 28 |2 |0. 14 | |Global Expansion |0. 06 |2 |0. 12 |4 | 0. 4 |3 |0. 18 | |Financial Position |0. 07 |2 |0. 14 |4 |0. 28 |3 |0. 21 | |Customer Loyalty |0. 11 |4 |0. 44 |3 |0. 33 |2 |0. 22 | |Market Share |0. 09 |2 |0. 18 |4 |0. 36 |3 |0. 27 | |Product Quality |0. 10 |4 |0. 40 |3 |0. 30 |2 |0. 0 | |Marketing |0. 10 |2 |0. 20 |3 |0. 30 |1 |0. 10 | |Price Competitiveness |0. 08 |1 |0. 08 |3 |0. 24 |2 |0. 16 | |Total |1. 00 |   |2. 86 |   |2. 98 |   |2. 25 | Opportunities 1. Economy in Europe and other regions is growing at a better rate than United States 2. Gasoline price has been stabilized in 2009 3.Competition has reduced their production of motorcycle in 2009 4. Currently, Yamaha has seen decreasing motorcycle sales in Japan, the United States, and Europe, but is doing better in Southeast Asia and Latin America 5. Honda, Yamaha and Suzuki are more diversified than Harley in terms of product offerings 6. Female riders are on the rise 7. Honda, Yamaha and Suzuki focus on ATVs, scooters, and marine and watercraft in addition to vario us motorcycle product lines 8. Motorcycles typically are considered a good replacement for automobiles when gas prices are on the riseThreats 1. Unemployment is on the rise in the United States among middle class who could afford to buy a motorcycle 2. Competitors are reducing their prices so they can improve sales 3. Disposable income is falling among professionals between the age of 35 and 54 4. Competition is strong in markets outside the United States 5. Increase in fuel price could impact the industry sales 6. Rise in interest rate could impact the buyers from purchasing and financing high ticket items 7. Environmental protection laws could impact product design and cost 8.Shifts in buyers’ needs and tastes External Factor Evaluation (EFE) Matrix |Key External Factors |Weight |Rating |Weighted Score | |Opportunities |   |   |   | |Economy in Europe and other regions is growing at a better rate than United States|0. 08 |4 |0. 32 | |Gasoline price has been stabilized in 2009 |0. 6 |3 |0. 18 | |Competition has reduced their production of motorcycle in 2009 |0. 09 |3 |0. 27 | |Currently, Yamaha has seen decreasing motorcycle sales in Japan, the United |0. 05 |4 |0. 2 | |States, and Europe, but is doing better in Southeast Asia and Latin America | | | | |Honda, Yamaha and Suzuki are more diversified than Harley in terms of product |0. 5 |2 |0. 1 | |offerings | | | | |Female riders are on the rise |0. 04 |3 |0. 12 | |Honda, Yamaha and Suzuki focus on ATVs, scooters, and marine and watercraft in |0. 07 |3 |0. 1 | |addition to various motorcycle product lines | | | | |Motorcycles typically are considered a good replacement for automobiles when gas |0. 06 |4 |0. 24 | |prices are on the rise | | | | |Threats | | |   | |Unemployment is on the rise in the United States among middle class who could |0. 9 |2 |0. 18 | |afford to buy a motorcycle | | | | |Competitors are reducing their prices so they can improve sales |0. 07 |3 |0. 21 | |Disposable inc ome is falling among professionals between the age of 35 and 54 |0. 07 |2 |0. 14 | |Competition is strong in markets outside the United States |0. 06 |2 |0. 2 | |Increase in fuel price could impact the industry sales |0. 07 |1 |0. 07 | |Rise in interest rate could impact the buyers from purchasing and financing high |0. 05 |2 |0. 1 | |ticket items | | | | |Environmental protection laws could impact product design and cost |0. 05 |1 |0. 5 | |Shifts in buyers' needs and tastes |0. 04 |1 |0. 04 | |Total |1. 00 |   |2. 55 | Positioning Map [pic] E. Internal Audit Strengths 1. Additional job cuts has helped the company to improve its profit margin 2. Harley-Davidson motorcycles have led the industry in the United States for retail unit registrations of new heavyweight motorcycles 3.Harley-Davidson operates in two segments: (1) financial services and (2) motorcycles and related products. 4. Harley-Davidson has 5 divisions: (1) Parts & Accessories (P); (2) General Merchandise; (3) Lice nsing; and (4) Motorcycles 5. The Company offers a wide range of families of motorcycles: (1) Touring, (2) Dyna, (3) Softail, (4) Sportster, and (5) VRSC 6. In terms of non-U. S. distribution, Harley-Davidson has 71 full service dealerships in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin America 7. Strong brand recognition and customer loyalty . International retail sales were up 10. 3 percent as compared to 2007 9. Total current asset increased by $1. 9 billion dollars from 2007 to 2008 10. Harley offers financing of its bikes through HDFS Weaknesses 1. The Harley-Davidson motorcycle share of the heavyweight market was 45. 5 percent and 48. 7 percent in 2008 and 2007, respectively 2. Only 12 percent of U. S. retail motorcycle sales of new Harley-Davidson motorcycles are to female buyers 3. A typical buyer of Harley bike has an average of median household income of approximately $87,000 4.For the full year 2009, Harley-Davidson plans to ship between 264,000 and 273,00 0 new Harley-Davidson motorcycles, a 10 to 13 percent reduction from 2008 5. Total worldwide retail sales dropped by 7. 15 in 2008 from previous year 6. International retail sales growth slowed to 0. 7 percent during the fourth quarter of 2008 as a result of deteriorating economic conditions outside the United States 7. In the United States, retail sales of Harley-Davidson motorcycles in 2008 were down 13. 0 percent 8. Total operating income dropped by about $400 million from 2007 to 2008Financial Ratio Analysis (December 2009) |Growth Rates % |Harley-Davidson |Industry |S 500 | |Sales (Qtr vs year ago qtr) |-18. 00 |-13. 00 |-4. 80 | |Net Income (YTD vs YTD) |-71. 60 |15. 80 |-6. 00 | |Net Income (Qtr vs year ago qtr) |-84. 10 |6. 40 |26. 80 | |Sales (5-Year Annual Avg. ) |4. 2 |0. 78 |12. 99 | |Net Income (5-Year Annual Avg. ) |-2. 96 |-7. 50 |12. 69 | |Dividends (5-Year Annual Avg. ) |45. 92 |34. 93 |11. 83 | | | |Price Ratios |Harley-Davidson |Industry |S 500 | |Current P/E R atio |24. 3 |25. 6 |26. | |P/E Ratio 5-Year High |21. 9 |4. 3 |68. 0 | |P/E Ratio 5-Year Low |3. 0 |0. 8 |9. 9 | |Price/Sales Ratio |1. 12 |1. 12 |2. 25 | |Price/Book Value |2. 58 |3. 36 |3. 48 | |Price/Cash Flow Ratio |11. 90 |15. 0 |13. 70 | | | |Profit Margins % |Harley-Davidson |Industry |S 500 | |Gross Margin |29. 1 |23. 1 |38. 9 | |Pre-Tax Margin |9. 2 |6. 0 |10. 3 | |Net Profit Margin |4. |2. 4 |7. 1 | |5Yr Gross Margin (5-Year Avg. ) |37. 9 |29. 4 |38. 6 | |5Yr PreTax Margin (5-Year Avg. ) |23. 8 |17. 4 |16. 6 | |5Yr Net Profit Margin (5-Year Avg. ) |15. 3 |11. 2 |11. 5 | | | |Financial Condition |Harley-Davidson |Industry |S 500 |Debt/Equity Ratio |2. 26 |1. 53 |1. 09 | |Current Ratio |1. 4 |1. 8 |1. 5 | |Quick Ratio |1. 3 |1. 4 |1. 3 | |Interest Coverage |46. 2 |27. 4 |23. 7 | |Leverage Ratio |4. 1 |3. 5 |3. | |Book Value/Share |9. 77 |9. 22 |21. 63 | Adapted from www. moneycentral. msn. com |   |Avg P/E |Price/ Sales |Price/ Book |Net Profit Margin (%) | |12/0 8 |12. 20 |0. 67 |1. 87 |11. 0 | |12/07 |15. 50 |1. 90 |4. 69 |15. 2 | |12/06 |14. 0 |3. 02 |6. 60 |16. 9 | |12/05 |15. 50 |2. 55 |4. 58 |16. 9 | |12/04 |19. 00 |3. 39 |5. 56 |16. 7 | |12/03 |17. 80 |2. 95 |4. 85 |15. 5 | |12/02 |26. 80 |3. 28 |6. 6 |13. 5 | |12/01 |32. 10 |4. 64 |9. 36 |12. 2 | |12/00 |36. 40 |3. 96 |8. 54 |11. 3 | |12/08 |12. 20 |0. 67 |1. 87 |11. 0 | |   |Book Value/ Share |Debt/ Equity |Return on Equity (%) |Return on Assets (%) |Interest Coverage | |12/08 |$9. 9 |1. 86 |30. 9 |8. 4 |226. 6 | |12/07 |$9. 96 |0. 90 |39. 3 |16. 5 |NA | |12/06 |$10. 68 |0. 62 |37. 8 |18. 9 |NA | |12/05 |$11. 25 |0. 39 |31. 1 |18. 3 |NA | |12/04 |$10. 94 |0. 40 |27. 6 |16. |NA | |12/03 |$9. 81 |0. 34 |25. 7 |15. 5 |NA | |12/02 |$7. 38 |0. 34 |26. 0 |15. 0 |NA | |12/01 |$5. 80 |0. 34 |24. 9 |14. 0 |NA | |12/00 |$4. 65 |0. 32 |24. 7 |14. 3 |NA | |12/08 |$9. 9 |1. 86 |30. 9 |8. 4 |226. 6 | Adapted from www. moneycentral. msn. com Internal Factor Evaluation (IFE) Matrix |Key Internal Factors |Weight |Rating |Weighted Score | |Strengths |   |   |   | |Additional job cuts has helped the company to improve its profit margin |0. 05 |3 |0. 5 | |Harley-Davidson motorcycles have led the industry in the United States for retail |0. 08 |4 |0. 32 | |unit registrations of new heavyweight motorcycles | | | | |Harley-Davidson operates in two segments: (1) financial services and (2) |0. 05 |3 |0. 15 | |motorcycles and related products. | | | | |Harley-Davidson has 5 divisions: (1) Parts & Accessories (P); (2) General |0. 3 |4 |0. 12 | |Merchandise; (3) Licensing; and (4) Motorcycles | | | | |The Company offers a wide range of families of motorcycles: (1) Touring, (2) Dyna,|0. 06 |3 |0. 18 | |(3) Softail, (4) Sportster, and (5) VRSC | | | | |In terms of non-U. S. distribution, Harley-Davidson has 71 full service dealerships|0. 5 |3 |0. 15 | |in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin America | | | | |Strong brand recognition and customer loyalty |0. 07 |4 |0. 28 | |International retail sales were up 10. 3 percent as compared to 2007 |0. 07 |3 |0. 21 | |Total current asset increased by $1. billion dollars from 2007 to 2008 |0. 06 |3 |0. 18 | |Harley offers financing of its bikes through HDFS |0. 06 |3 |0. 18 | |Weaknesses | | |   | |The Harley-Davidson motorcycle share of the heavyweight market was 45. 5 percent |0. 07 |1 |0. 07 | |and 48. percent in 2008 and 2007, respectively | | | | |Only 12 percent of U. S. retail motorcycle sales of new Harley-Davidson motorcycles|0. 05 |1 |0. 05 | |are to female buyers | | | | |A typical buyer of Harley bike has an average of median household income of |0. 05 |1 |0. 5 | |approximately $87,000 | | | | |For the full year 2009, Harley-Davidson plans to ship between 264,000 and 273,000 |0. 05 |1 |0. 05 | |new Harley-Davidson motorcycles, a 10 to 13 percent reduction from 2008 | | | | |Total worldwide retail sales dropped by 7. 15 in 2008 from previous year |0. 06 |2 |0. 12 | |International retail sales growth slowed to 0. percent during the fourth quarter |0. 03 |2 |0. 06 | |of 2008 as a result of deteriorating economic conditions outside the United States| | | | |In the United States, retail sales of Harley-Davidson motorcycles in 2008 were |0. 05 |1 |0. 05 | |down 13. 0 percent | | | | |Total operating income dropped by about $400 million from 2007 to 2008 |0. 06 |1 |0. 6 | |Total |1. 00 |   |2. 43 | F. SWOT Strategies | |Strengths |Weaknesses | | |Additional job cuts has helped the company to |The Harley-Davidson motorcycle share of the | | |improve its profit margin |heavyweight market was 45. percent and 48. 7 | | |Harley-Davidson motorcycles have led the |percent in 2008 and 2007, respectively | | |industry in the United States for retail unit |Only 12 percent of U. S. etail motorcycle sales| | |registrations of new heavyweight motorcycles |of new Harley-Davidson motorcycles are to | | |Harley-Davidson operates in two segments: (1) |female buyers | | |financ ial services and (2) motorcycles and |A typical buyer of Harley bike has an average | | |related products. |of median household income of approximately | | Harley-Davidson has 5 divisions: (1) Parts & |$87,000 | | |Accessories (P); (2) General Merchandise; (3)|For the full year 2009, Harley-Davidson plans | | |Licensing; and (4) Motorcycles |to ship between 264,000 and 273,000 new | | |The Company offers a wide range of families of |Harley-Davidson motorcycles, a 10 to 13 percent| | |motorcycles: (1) Touring, (2) Dyna, (3) |reduction from 2008 | | |Softail, (4) Sportster, and (5) VRSC |Total worldwide retail sales dropped by 7. 15 in| | |In terms of non-U. S. distribution, |2008 from previous year | | |Harley-Davidson has 71 full service dealerships|International retail sales growth slowed to 0. | | |in Canada, 383 in Europe, 201 in Asia Pacific, |percent during the fourth quarter of 2008 as a | | |and 32 in Latin America |result of deteriorating economic conditions | | |Strong bran d recognition and customer loyalty |outside the United States | | |International retail sales were up 10. 3 percent|In the United States, retail sales of | | |as compared to 2007 |Harley-Davidson motorcycles in 2008 were down | | |Total current asset increased by $1. 9 billion |13. percent | | |dollars from 2007 to 2008 |Total operating income dropped by about $400 | | |Harley offers financing of its bikes through |million from 2007 to 2008 | | |HDFS | | |Opportunities |S-O Strategies |W-O Strategies | |Economy in Europe and other regions is growing |Develop a lower price / light weight bike, |1. Offer a better discount for retailers to | |at a better rate than United States |efficient in fuel consumption for individuals |sell / promote Harley merchandise such as | |Gasoline price has been stabilized in 2009 |who are interested in riding a bike but can’t |clothes, mugs, etc. (W5, W6, O) | |Competition has reduced their production of |afford or ride the current models (S3, S4, S5, |2.Offer better financing rate to new / first | |motorcycle in 2009 |S6, S7, S8, S8, S9, S10, O1, O2, O5, O6, O8) |time buyers (W1, W3, W5, W7, O3, O4) | |Currently, Yamaha has seen decreasing |Create a new line for female riders to be | | |motorcycle sales in Japan, the United States, |promoted in US and foreign markets (S5, S7, O8,| | |and Europe, but is doing better in Southeast |S9, S10, O1, O4, O6) | | |Asia and Latin America | | | |Honda, Yamaha and Suzuki are more diversified | | | |than Harley in terms of product offerings | | | |Female riders are on the rise | | | |Honda, Yamaha and Suzuki focus on ATVs, | | | |scooters, and marine and watercraft in addition| | | |to various motorcycle product lines | | | |Motorcycles typically are considered a good | | | |replacement for automobiles when gas prices are| | | |on the rise | | | |Threats |S-T Strategies |W-T Strategies | |Unemployment is on the rise in the United |Increase current promotional campaign (product |Introduce a new product line – Harley2 suitable| |States among middle class who could afford to |placement, advertising, Online newsgroup / |for female riders, light weight and priced | |buy a motorcycle |press releases, media ads, etc. ) both in the |lower to be marketed to a new segment (W2, W3, | |Competitors are reducing their prices so they |U. S. nd abroad (S1, S2, SS7, S9, S10, T3, T8) |W4, W5, T1, T2, T3, T5, T6, T7) | |can improve sales | | | |Disposable income is falling among | | | |professionals between the age of 35 and 54 | | | |Competition is strong in markets outside the | | | |United States | | | |Increase in fuel price could impact the | | | |industry sales | | | |Rise in interest rate could impact the buyers | | | |from purchasing and financing high ticket items| | | | | | | |Environmental protection laws could impact | | | |product design and cost | | | |Shifts in buyers’ needs and tastes | | | G. SPACE Matrix [pic] Financial Stability (FS) | |Environmental Stability (ES) | | |Return on Investment |6 |Unemployment |-5 | |Leverage |5 |Technological Changes |-2 | |Liquidity |4 |Price Elasticity of Demand |-1 | |Working Capital |4 |Competitive Pressure |-4 | |Cash Flow |4 |Barriers to Entry |-5 | | | | | | |Financial Stability (FS) Average |4. 6 |Environmental Stability (ES) Average |-3. | | | | | | |Competitive Stability (CS) | |Industry Stability (IS) | | |Market Share |-2 |Growth Potential |5 | |Product Quality |-1 |Financial Stability |1 | |Customer Loyalty |-1 |Ease of Market Entry |5 | |Competition’s Capacity Utilization |-3 |Resource Utilization |4 | |Technological Know-How |-2 |Profit Potential |3 | | | | | | |Competitive Stability (CS Average |-1. |Industry Stability (IS) Average |3. 6 | Y-axis: FS + ES = 4. 6 + (-3. 4) = 1. 2 X-axis: CS + IS = (-1. 8) + (3. 6) = 1. 8 H. Grand Strategy Matrix [pic] 1. Market development 2. Market penetration 3. Product development 4. Forward integration 5. Backward integration 6. Horizontal integration 7. Related diversification I. The Internal-External (IE) Matrix The IFE Total Weighted Score | |Strong |Average |Weak | | |3. 0 to 4. 0 |2. 0 to 2. 99 |1. 0 to 1. 9 | |High |I |II |III | |3. 0 to 3. 99 | | | | | | | | | | | | | | | | | | | | |IV |IV |VI | | | | | | | | | | |Medium | | | | |2. 0 to 2. 99 | |Harley-Davidson | | |Low |VII |VIII |IX | |1. 0 to 1. 99 | | | | J. QSPM    |   |Develop a lower price /|Offer better financing| | | |light weight bike, |rate to new / first | | | |efficient in fuel |time buyers | | | |consumption for | | | | |individuals who are | | | | |interested in riding a | | | | |bike but can’t afford | | | | |or ride the current | | | | |models | | |Key Factors |Weight |AS |TAS |AS |TAS | |Opportunities |   |   |   |   |   | |Economy in Europe and other regions is growing at a better rate than |0. 08 |4 |0. 32 |2 |0. 16 | |United States | | | | | | |Gasoline price has been stabilized in 2009 |0. 06 |4 |0. 24 | 1 |0. 06 | |Competition has reduced their production of motorcycle in 2009 |0. 09 |4 |0. 36 |3 |0. 27 | |Currently, Yamaha has seen decreasing motorcycle sales in Japan, the |0. 5 |— |— |— |— | |United States, and Europe, but is doing better in Southeast Asia and Latin| | | | | | |America | | | | | | |Honda, Yamaha and Suzuki are more diversified than Harley in terms of |0. 05 |— |— |— |— | |product offerings | | | | | | |Female riders are on the rise |0. 04 |3 |0. 12 |1 |0. 04 | |Honda, Yamaha and Suzuki focus on ATVs, scooters, and marine and |0. 7 |— |— |— |— | |watercraft in addition to various motorcycle product lines | | | | | | |Motorcycles typically are considered a good replacement for automobiles |0. 06 |4 |0. 24 |2 |0. 12 | |when gas prices are on the rise | | | | | | |Threats | |   |   | |Unemployment is on the rise in the United States among middle class who |0. 09 |2 |0. 18 |4 |0. 6 | |could afford to buy a motorcycle | | | | | | |Competitors are reducing their prices so they can improve sales |0. 07 |3 |0. 21 |1 |0. 07 | |Disposable income is falling among professionals between the age of 35 and|0. 07 |3 |0. 21 |1 |0. 07 | |54 | | | | | | |Competition is strong in markets outside the United States |0. 06 |3 |0. 18 |2 |0. 12 | |Increase in fuel price could impact the industry sales |0. 07 |4 |0. 28 |2 |0. 4 | |Rise in interest rate could impact the buyers from purchasing and |0. 05 |4 |0. 20 |3 |0. 15 | |financing high ticket items | | | | | | |Environmental protection laws could impact product design and cost |0. 05 |— |— |— |— | |Shifts in buyers' needs and tastes |0. 04 |— |— |— |— | |TOTAL |1. 00 |   |2. 54 |   |1. 6 | |Strengths |   |   |   | |Additional job cuts has helped the company to improve its profit margin |0. 05 |— |— |— |— | |Harley-Davidson motorcycle s have led the industry in the United States for|0. 08 |3 |0. 24 |1 |0. 08 | |retail unit registrations of new heavyweight motorcycles | | | | | | |Harley-Davidson operates in two segments: (1) financial services and (2) |0. 05 |— |— |— |— | |motorcycles and related products. | | | | | |Harley-Davidson has 5 divisions: (1) Parts & Accessories (P&A); (2) |0. 03 |— |— |— |— | |General Merchandise; (3) Licensing; and (4) Motorcycles | | | | | | |The Company offers a wide range of families of motorcycles: (1) Touring, |0. 06 |— |— |— |— | |(2) Dyna, (3) Softail, (4) Sportster, and (5) VRSC | | | | | | |In terms of non-U. S. distribution, Harley-Davidson has 71 full service |0. 05 |2 |0. 1 |3 |0. 5 | |dealerships in Canada, 383 in Europe, 201 in Asia Pacific, and 32 in Latin| | | | | | |America | | | | | | |Strong brand recognition and customer loyalty |0. 07 |3 |0. 21 |2 |0. 14 | |International retail sa les were up 10. 3 percent as compared to 2007 |0. 07 |3 |0. 21 |2 |0. 14 | |Total current asset increased by $1. 9 billion dollars from 2007 to 2008 |0. 06 |— |— |— |— | |Harley offers financing of its bikes through HDFS |0. 06 |1 |0. 06 |4 |0. 4 | |Weaknesses | |   |   |   | |The Harley-Davidson motorcycle share of the heavyweight market was 45. 5 |0. 07 |— |— |— |— | |percent and 48. 7 percent in 2008 and 2007, respectively | | | | | | |Only 12 percent of U. S. retail motorcycle sales of new Harley-Davidson |0. 05 |3 |0. 15 |1 |0. 05 | |motorcycles are to female buyers | | | | | | |A typical buyer of Harley bike has an average of median household income |0. 05 |1 |0. 05 |3 |0. 5 | |of approximately $87,000 | | | | | | |For the full year 2009, Harley-Davidson plans to ship between 264,000 and |0. 05 |— |— |— |— | |273,000 new Harley-Davidson motorcycles, a 10 to 13 percent reduction from| | | | | | |2008 | | | | | | |Total worldwide retail sales dropped by 7. 15 in 2008 from previous year |0. 06 |1 |0. 06 |3 |0. 18 | |International retail sales growth slowed to 0. 7 percent during the fourth |0. 3 |— |— |— |— | |quarter of 2008 as a result of deteriorating economic conditions outside | | | | | | |the United States | | | | | | |In the United States, retail sales of Harley-Davidson motorcycles in 2008 |0. 05 |1 |0. 05 |4 |0. 2 | |were down 13. 0 percent | | | | | | |Total operating income dropped by about $400 million from 2007 to 2008 |0. 06 |1 |0. 06 |3 |0. 8 | |SUBTOTAL |1. 00 |   |1. 19 |   |1. 51 | |SUM TOTAL ATTRACTIVENESS SCORE |   |   |3. 73 |   |3. 07 | K. Recommendations Develop a product line with 3 to 5 bikes that are light weight, fuel efficient, lower than average Harley motorcycles, compliance with EPA and other regulatory agencies to be marketed to 25 to 45 age group with income level of $65,000 or higher. The brand s hould be promoted for substitute to automobile for short distances. L. EPS/EBIT Analysis Amount Needed: $150 million Stock Price: $25. 20 Tax Rate: 36. 7% Interest Rate: 6. 97% # Shares Outstanding: 234. 4 Million |   |Common Stock Financing |Debt Financing | |   |Recession |Normal |Boom |Recession |Normal |Boom | |70 Percent Stock – 30 Percent Debt |   |   |70 Percent Debt – 30 Percent Stock |   |   | |   |Recession |Normal |Boom |Recession |Normal |Boom | |EBIT |$1,000,000,000 |$1,500,000,000 |$1,800,000,000 |$1,000,000,000 $1,500,000,000 |$1,800,000,000 | |Interest |8,364,000 |8,364,000 |8,364,000 |2,091,000 |2,091,000 |2,091,000 | |EBT |991,636,000 |1,491,636,000 |1,791,636,000 |997,909,000 |1,497,909,000 |1,797,909,000 | |Taxes |36,393,041,200 |54,743,041,200 |65,753,041,200 |36,623,260,300 |54,973,260,300 |65,983,260,300 | |EAT |35,401,405,200 |53,251,405,200 |63,961,405,200 |35,625,351,300 |53,475,351,300 |64,185,351,300 | |# Shares |238,566,667 |2 38,566,667 |238,566,667 |236,185,714 |236,185,714 |236,185,714 | |EPS |148. 39 |223. 21 |268. 11 |150. 84 |226. 41 |271. 76 | | M. Epilogue Harley-Davidson is extending the deadline for some its competitive bike exchange trade-in program so customers would have more time to take advantage of the promotion. The company has been trying to stimulate its sales and financing program due to weak economy and low sales results. They also announced that the Board of Directors approved a cash dividend of $0. 10 per share for the first quarter of 2010. This decision will reduce their cash flow by approximately $23. 7 million. Harley-Davidson still is suffering from borrowing of $600 million three years ago at a rate of 15%.The interest of this loan is approximately $90 million a year which is impacting the company’s bottom line. For 2009, the company announced 27% down from 2008 and ended up with a $55 million loss – its first loss since 1993. ————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Brand Loyalty (High) Brand Loyalty (Low) Price (High) Price (Low) Harley-Davidson, Inc. Honda BMW -1 -2 -3 -4 -5 -6 -7 7 -6 -1 -7 -5 -4 -3 -2 7 6 5 4 3 2 1 Defensive Competitive Aggressive Conservative 1 2 3 4 5 6 IS Weak Competitive Position Quadrant II Quadrant I Quadrant IV Quadrant III Strong Competitive Position Rapid Market Growth Slow Market Growth The EFE Total Weighted Score ES CS FS Yamaha

The Creation Of Teddy Bears Built A Sense Of Self

The Creation of Teddy Bears Built a Sense of Self in our Children Children are the freshman in this world. They are discovering the world, and at the same time, themselves. In their early stages of exploration positive and negative experiences are gained, in which they approach different methods to manage their emotions and learn from them. In the reading, Transitional Objects as Objectifiers of the Self in Toddlers and Adolescents by Johanna K. Tabin, the author mentions that the bond created between toys and children helps them obtain power to transition from one frightful life situation to another. Likewise, Elena O. Smirnova, the writer of Character toys as psychological tools, explains that a child s self-reflects on their persona by communicating with a toy; thus, these toys are called character toys. Both writers agreed that toys play a major role in the construction of children’s sense of self. Additionally, these authors also implied that there are special toys that children connect to. Carmen Rosa Caldas-Coulthard and Theo Van Leeu wen argued, in Teddy Bear Stories, that children are mostly attracted to teddy bears because of its physicality and similar behavior. Thus, teddy bears are commonly children’s favorite toy of choice, which teddy bears become children’s transitional object and character toy. This paper will argue that teddy bears help children create a sense of self by allowing them to reflect about their inner thoughts, explore theirShow MoreRelatedThe Affordable Care Act : A Critical Analysis Essay10519 Words   |  43 Pageswith my own students. By now, I have edited this document so many times in so many ways that the current template bears virtually no similarity to the old Northcentral document. I want to be clear, however, that I am in debt to an unknown author who spared me the inconvenience of having to create my own templates from scratch. 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Competency Framework in Prescribing - Free Essay Example

Sample details Pages: 4 Words: 1178 Downloads: 6 Date added: 2018/12/19 Category Health Essay Type Case study Level High school Tags: Communication Essay Did you like this example? Communication between the doctor and the patient determines the success of the consultation. Hence, there is a high correlation between medical outcomes and the consultation that exist between medical practitioners and patients. Point to note is that patients are not only physically ill or distressed emotionally but also are likely to be suffering from both conditions exclusively. Don’t waste time! Our writers will create an original "Competency Framework in Prescribing" essay for you Create order During the consultation process it is hard to determine whether both states prevails or not. Therefore, the medical practitioner, is required to use the skills attained in the medical training to learn the prevailing condition. Being keen and listening to the patient is what the doctor is expected to show in the commencement of the treating of the patient. Moreover, the medical practitioner will determine while noting whether the patient is physical or emotionally distressed or even both.it goes without to mention that the medical practitioner is required to involve the patient actively in the process (Shirley 2012). Traditionally medical consultation did not evidently show the involvement but till lately the status quo where the society and health sector has embraced the changes. Also, the reduction in the risk factors has been emphasized mostly, to persuade the patients to embrace the preventive measures and convince them to avoid risks to their health. Consequently, most of the patients have shown the urge to know more than they see some issues(Dean 2013).Additionally, they have demonstrated the need to be involved in the decisions concerning their welfare and treatment in that matter. This decides the probabilities of the success in the treatment and probably the side effects of the medical treatment. However, some patients decide to leave the decision making of their health to the medical practitioners. Though this is right, but it is crucial and advisable to be the part of patient treatment. When the decision is left on the doctors freedom, he or she has supposed to advice accordingly the patient on the probabilities of success and the side effects as well (PSNC 2013) Worth to note, while building the relationship between the patient and the doctor, the medical practitioner is expected to greet the patient and welcome them warmly, and if possible would be appropriate to greet them by their name. This creates a good a rapport and the patient ha s the feeling of belonging in the medical facility. Next, the medical practitioner is expected to observe and detect any emotional distress and respond accordingly (Shirley 2012). That said, the medical practitioner now is involved in keen listening to the patient noting down the physical and psychological distresses that they may be prevailing in their reach of treatment. Also, the medical practitioner takes the data from the patient noting them down without interruption. Consequently, creates trust and confidence, crucial to the treatment process. The patient gets the first impression from the medical practitioner by the rapport they build by listening to their health matters. That said, the doctor brings forth the detailed explanatory design to get more of what the patient expects from him or her, it involves considering additional factors to assist in making decision. Finally, the medical practitioner will give a comprehensive understanding about the issues raised by the pati ent and share with the patient (Selye 2011) A management plan is provided by ensuring the appropriate information is available to the patient and reassure the dependency of the info. Moreover, the proposal created should be negotiable, to give the patient the freedom to express them on the likelihood of attaining every set goal in the plan. Also, further consultations are made by creating more links (Kvinkina 2010) Better medical practice requires that any practitioner must work and recognize the limits at which ones competence has reached. Also keeping the skills and knowledge gained up to date (Murray 2002).Hence developing and maintaining skills and knowledge in pharmacology is required.in addition, medicine management, and prescribing expertise is essential in the ones skills of prescribing. Prescribing safety can be improved by use of electronic system whereby for instance you highlight the interactions as well as the allergies accompanied by your prescription (Dean 20 13). Also, compatibility and consistency of the medicine prescribed, administered and supplied are of importance in the practice.it is critical to note that the medicine and healthcare regulatory bodies provide the information to support the use of medicine that is safe, as well as the medication you tend to prescribe. Therefore, for safe prescribing of medicine, clinical governance creates a framework in which NHS institutions can improve the safety and quality of patient services. Consequently, SFT priority is to ensure that the safety and quality of the health services to patients is preserved.in addition, every prescription is done under standards of prescribing practice. On-medical practitioners (NMPs) might prescribe in the medication range as per qualification (IP or SP) and under competence and experience (Robert 2009) In the practice of prescribing by NMPs must let the patients know that they are getting services from an NMP as well the limit at which is allowed to gi ve the prescription. The reason behind making the notifications is to ensure that the patient to some particular point is expected to be referred to another higher professional level to access more advanced health services. Clinical management plans are put in place and ensured that is followed by the letter.NMPs in case of prescription is expected to give the limit of their practice and keep the records appropriately (Marcel 2005) Prescribing practice is expected to fall under the local and international guidelines and SFT medicine policies. Hence, NMPs have to be aware of the latest BNF while prescribing.in reporting of the adverse side effects of the drugs administered must be reported using the yellow card system guidelines. Therefore, NMPs should be updated on the skills and knowledge on the prescribing to maintain the safety of the patients. The prescription must be recorded on the SFT prescriptions forms to whether in the inpatient medicine charts or the discharge summary. Although the NMP is not expected to prescribe and administer the prescription, they have written and advisable to let the other competent practitioner be involved in measuring the accuracy (PNMC 2013) Consultation and prescribing in the medical field is inevitable and forms the foundation of the treating process of the patients. Consequently, helps to build trust among the patients and medical practitioners. Therefore, knowledge and skills are required to make it a success.it is essential to that due to the rise of many cases involving misinformation given by non-medical practitioners, then the government should come up with strict rules and regulations to curb the cruel practices. References Marcel. D. (2005). Dietary Suppliments.McGraw-Hill.New York. Shirley F. Barbara J. (2012). Health Professionals Style Manual.? Robert W. (2009). Successful Scientific Writing: Guide for the Biological and Medical Sciences.? Murray P Rosenthal K, (2002). Medical Microbiology. 4th ed. St. Louis: Mosby. Dean.W. (2013).Smart Drugs and Nutrients; Santa cruz.p222. Sokolowaska.M. (2011).Medicine and Society, Problemy. Kvankina.E (2010).Body Resistance and Adaptions, Rostov State University, p126. Selye.H. (2011).Stress Without Distress.Toronto.Stewart. Standards for medicines management, NMC, Sept 2012 Prescribing Rights PSNC, June 2013

Act One of Romeo and Juliet Essay - 1786 Words

Act One immediately engages the audience. Do you agree with this statement? How does Shakespeare achieve this? Act One of Romeo and Juliet by William Shakespeare does indeed immediately engage the audience. Shakespeare does this by using several language techniques to create an interesting opening scene. Shakespeare uses humour, action and romance all in Act One and it is this variation that keeps the audiences attention. The play begins with a prologue that is written in the form of a sonnet. The Prologue gives a summary of the play but does not give away too much of the plot, in order to keep the suspense. Shakespeare tells of the great tragedy that will follow. The sonnet form is used because it is more interesting†¦show more content†¦They are usually dressed in bright, colourful costume, they walk jauntily and they talk jovially between themselves to create an immediate light-hearted, happy air. The two servants poke fun at each other and use sexual innuendo to create an immediate sense of humour in the play. They begin by using wordplay to create humour on the first four lines and then move on to boasting to one another about their fighting skills. Sampson says, I strike quickly, being moved to mean that he is quick to fight when he is angry. From line ten, the servants begin to use words with two meanings, one of which is sexual. Words like thrust, stir (to have sex), stand (have an erection) and maidenheads (virginity) are used. Sampson and Gregory continue to use sexual innuendo to insult each others manhood and brag about their own virility. Sampson says that t is known I [he] is a pretty piece of flesh to mean he is an attractive man but Gregory replies insultingly by suggesting that he is not able to have an erection. This gives the play humour and grabs the audiences attention. Immediately after this, an argument breaks out between Sampson and Gregory and two servants of the Montague household. After a few insults, they begin to fight. When performed on stage, it isShow MoreRelatedRomeo And Juliet Act One Scene 1 Analysis1416 Words   |  6 Pages In the first Act of Romeo and Juliet Shakespeare foreshadows the end of his play by saying Remeo and Juliet will both die at the end of the play after he informs you about how the play will end he enters into the first act and shows conflict between the Capulets and the Montagues who have a fight in the middle of the town Verona as they fight Benvolio ,a Montagues also a peace maker, shows up and tries to end the fight Part fools! Put up your swords. You know not what you do. 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Exceptional Value

Question: Evaluate the role of brands, innovation, integrated marketing communications, alliances, customer relationships and service in decisions for developing a differentiated positioning to create exceptional value for the customer. Answer: Adekola and Sergi (2009) have stated that in the past, the typical global business and the talent strategies used to run from one direction to another and that is simply from developed markets towards the emerging market. However, in this context, BRIC economies, i.e. Brazil, Russia, India and China have been gradually matured as the global growth engines and this economy has included Indonesia, Malaysia, the Philippines, South Africa, Turkey, Thailand and Vietnam. These all are gradually establishing themselves as growing economies along with the growing source of the talents. Therefore, because of this situation, the north to south, i.e. the old model has gradually become outdated with the course of time. In this particular task, the focus would be shed on China Railway Construction Corporation Limited and it is no doubt to say that the company has been looking for fresh new approaches to their most pressing global challengers and has been focusing on south to north strategy or Sou th to south to south strategy. The company has been concentrating in the BRIC countries along with some other emerging markets that could drive talent strategies around the entire globe (Adler and Tovar 2012). Company overview China Railway Construction Corporation Limited is listed as the second largest construction and engineering company in the whole world by the amount of revenue in the year 2014. This company is a state owned construction enterprise and this company has achieved second highest position in accounts payable by the market cap as of 2015. This famous company has built much of the transportation infrastructure in China that takes into account high-speed rail, subways as well as the expressways. Therefore, it can be said that the main business activity of this selected company is in construction and engineering and apart from that; the company is engaged in real estate development as well as the copper mining (China Railway Construction Corporation Limited, 2016). Apart from China, the company has expanded their business in Asia, Middle East and different parts of Africa. Reports have established the fact that the company has been on the track to hold on their position as the largest construction companies in China along with one of the top 500 enterprises in the whole world. In this highly competitive business scenario, the company has extended their services from railway system to highways, airports, marine ports, hydropower, industrial plants, municipal projects and water conservatory system both in home as well as in abroad. It has been observed that the top three competitors of this company are China State Construction Engineering Corporation, Beijing Urban Construction Corporation Limited and China Communications Construction Company Limited. Therefore, in order to remain at their number one position, the company has been concentrating on different global strategies to expand their business and these strategies have been helping the comp any to focus on domestic, regional and international success (China Railway Construction Corporation Limited, 2016). Critical Evaluation of the Environmental trends in the international market In order to carry on a detailed critical evaluation of the environmental trends, some of the important aspects have been taken into consideration in this part and each of these aspects have been discussed here in details. The entire research can be researched under three main coverage areas and they have been mentioned here: Corporate Coverage: This particular area covers the main subsidiaries, Divisions along with the geographic market areas of the selected company, i.e. China Railway Construction Company Limited (Avadhani 2010). Product Coverage: This part tends to cover the market areas of the company, the product and the market sector for China Railway Construction Company. Market Coverage: It has already been mentioned that the company has been operating in different parts of the world and in this part; the focus would be shed on home market along with other important national markets within which the company trades (Belz and Peattie 2012). The company is highly dedicated to become a global construction company and this effort to gain this status was apparent in the 2000 at that time when the company had 209 projects in their hands in 35 countries and most of these countries were in Africa. From the company profile, it has been found that the major overseas projects of this company were in Algeria, Nigeria, Libya, Angola and Saudi Arabia. It has been observed that the company has branched to several overseas markets as well as moved up the value chain towards to construction of high speed railways. It has been mentioned that the company has adopted the new strategies that justify the present situation appropriately. Chattopadhyay et al. (2012) have said that until recently, several global companies have tended to have limited business strategies in the promising markets, centering on the labor arbitrage, driving several full-fledged products along with locating the matured business processes in the BRIC countries as wel l as BRIC economies. Therefore, as a result of this, many people had the limited anticipations from the workers in all the emerging markets. At the same time, the employees in these BRIC regions were very satisfied as they had some global opportunities available to them at that time (Cho 2012). Comelli (2012) has said that many companies in this region had the large ranging access towards the low cost talent for manufacturing as well as supporting functions and the employers were able to reduce their focus on the several adopted talent strategies rather than concentrating on improvisation of some other functions that are highly supportive for their business strategy. At this scenario, many companies along with the selected company realized that the long term development along with the retention of the employees in these emerging markets was far more important and this helped the companies to design their marketing strategies efficiently. Desbordes and Richelieu (2012) have found that the present day scenario has changed in the BRIC countries along with the newer emerging markets have become one of the major centers of attraction for the entire global economy. Keeping pace with that, the competition for the talent has been becoming fiercer with the time. Approaches adopted by the company in the Emerging markets As per the viewpoint of Dinh et al. (2013), all the emerging market consumers demand the goods and the services tailored to their values as well as priorities. Therefore keeping in mind this formula, the global companies have been starting to recognize the requirements and the demands to create the local work force, which can effectively respond more to the local buyers. Dou (2013) has opined that several global companies distinguish the developments and the changes taking place and try to sense the requirements to modify their already existing global talent frameworks that allow local customization. The company has been focusing on the new strategies to engage large number of the local employee to engage in the production process to get the highest attainable result. The company China Railway Construction Corporation is able to open the flow of several innovative ideas in between the markets and the delivered localized approaches (Du 2013). The company has been concentrating on the strong leadership program and concentrates on reward strategies that highly consider the differing market values as well as the retention strategies. As the company deals in the international market, they possess a solid foundation for the continued growth of their core operations, which is the result of their numerous core technologies in their every business operations. The company has the ability to develop proprietary technologies and they focus on using the sophisticated equipment largely. The manufacturing industry has been called the cradle of innovation and keeping pace with that, the technical changes has all the time occupied an extraordinary position in the thinking of the economic policy makers. Among all the sectors, the majority of the innovations are generally introduced first and commercialized in this particular sector that make it the main engine of the overall technical changes along with the high economic growth (Gupta et al. 2012). As per the viewpoint of Hill (2010), technological changes are in turn the decisive drivers of the overall competitiveness in the concerned manufacturing industry and therefore, this is one of the particular centre for the interest of the both the business leaders as well as the policy makers. The renewed interest among the policy makers of the countries among the countries around several parts of the world are observed on the role of manufacturing as this plays a vital role in the national economy of the country. At the same time, a consequent focus is shed on the potential of the manufacturing strategies in regards to enhance the industrial competitiveness in all the short term, medium term and long-term projects (Hollensen 2012). Competitive Advantage of the company Recently, it has been found that newly merged China Railway Construction Corporation, which is the second railway manufacture, has opened the way of trading in Shanghai and Hong Kong on June 8. From the company profile, it has been found that the company has an impressive economy of scale at the point of disposal that gives the company a highly competitive advantage in all the overseas market. Recent market analysis has said that an aggressive global strategy is said to take place as this company has aimed to compete in Africa along with some parts of Latin America and South East Asia (Kawai and Prasad 2013). Within the existing international market settings, this sharp edge has successfully balanced the superior quality and along with that, the technology offered by the strong global rivals of the company has provided the company enough time to catch up on their basis. As per the opinion of Alexious Lee, who is the Head of the Industrials Research for CLSA, the products of China mig ht not have the capacity to boast the high-end specifications, but these products have the potentiality to provide value for money. The company has been gradually upholding the strong position with the market capitalization of $130bn (Keegan and Green 2012). The concerned company, i.e., China Railway Construction Corporation is bigger than some other giants namely Siemens, Alstom and Bombardier and this has achieved the second position just after General Electric. Reports have revealed the fact that the new titan of the concerned Railways industry has the total profits of $32bn along with the strong work force of 118000. From the current reports, it has been observed that the United States have been investing comparatively much smaller amount in rail and transit and on the contrary, China has secured the first position in national investment in Rail Infrastructure. The below picture demonstrates the present situation easily. Previous studies state the fact that rail manufacturing once was oriented preliminary in the own domestic market. Nevertheless, since 1990s, the trend has changed as some of the local companies started to expand their business in different parts of the world. The China Railway Construction Corporation is one of the leading international companies that has built several transportation infrastructures in China along with different parts of the world. In Asia, the company has constructed the Dhaka Elevated Expressway in Bangladesh. Not only in Bangladesh, the company has constructed their projects in Algeria, Egypt, Libya, and Saudi Arabia and in some more extended areas. In this manufacturing market, differing levels of commitment as well as investment have led towards a highly diverging market volume in different parts of the world (Crcc.cn 2016). Importance of Global marketing strategy to challenge the existing competitors As per the viewpoint of Lin (2012), global marketing is a process that adjusts the marketing strategy of the company to adapt itself towards the conditions in other countries. It has already been found that the company has been operating in different parts of the world and thus they are required to focus on the global marketing very carefully. Therefore, it is no doubt to say that the company China Railway Construction Corporation is required to focus on the global marketing strategy that has the capacity to challenge the existing competitors in the market. It has already been mentioned that China State Construction Engineering Corporation, Beijing Urban Construction Corporation Limited and China Communications Construction Company Limited are the three strong competitors of the company (Michael Gastrow 2012). Therefore, the company is required to distinguish their marketing strategy from these above-mentioned companies in order to challenge in the existing market. It can be easily said that the company, China Railway Construction Corporation really deserves a place in the China Go Global hall of fame due to the history in constructing the iconic Tam-Zam railway in East Africa. This was the first major overseas Chinese project in the entire continent and this has identified the company from some other existing competitors in the railway manufacturing industry (Miller 2000). Considering the present situation, the company is required to remain highly active in Africa. It has already been found that the company has engaged in several railway construction projects in several parts of Africa and the company at present is engaged in the biggest railway project in the continent. Apart from that, the company is engaged in modernization of the Nigerian Railway system (Mun 2010). The company is required to focus on the African market to stay different from the competitors and this help the company to hold on their present position in the market. The adopted strategies of the company has helped them to use the economies of scale as well as take on the international competitors and the same time the company has been becoming cumbersome and very hard to manage because of the huge size of the company. In this regards, the company is recommended to divide the company into several small segments, as this help to carry on the management process easily. It can be opined that China Railway Construction Corporation must be distinguished from the China Railway that operates that rail system within the country (Peng 2010). Recommendations against the background analysis The company is advised to look at some of the parts that help the company to stay different on the global market and operate successfully to hold on the position. The company is required to focus on the global emerging market as the reports have found out the fact that the lions share of global growth has been taking place in the emerging market of the globe. Poon (2012) has said that in order to gain more success, the company is required to stay engaged in the emerging market economy, as the economies in the global emerging market has been growing by leaps and bounds and on the contrary to the emerging market, the matured markets are often declining or flat. It has been found that the income level in the emerging markets has successfully increased by 96% from 2000 to 2010 and it is expected to increase more 45% from 2010 to 2016 (Tadajewski and Hewer 2012). Therefore, the company is required to concentrate on the emerging markets rather than the matured markets as the reports have been suggesting that the local customers would prefer to purchase the local goods and products by more than 50%. It has been noticed that the consumers in the emerging markets has been increasingly feeling interest do carry on the business with the companies that tends to contribute more towards enhancement of the local economy, provide wide range of the local jobs and target to take care of the local workers largely. Therefore, the company, China Railway Construction Corporation is required to incorporate effective strategies in these afore-mentioned areas to enhance the business (Umeda 2012). Apart from this, it has been found that the competition for talent in the emerging markets have been heating up, as the employers in this markets face both established and new competition for talent purpose. It has already been noticed that the forward thinking global companies in the already developing country-specific talent strategies that tends to help the company to become more attractive to the local workforce. Therefore, many companies who operate in the global scenario have been shifting their attention towards the talent showground, as this help the companies to achieve the organizational objectives easily (Wessner and Wolff 2012). In this regards it can be recommended that the global companies must carefully consider both the corporate and the geographic expectations at the time of developing their marketing as well as talent strategies. Wessner and Wolff (2012) have suggested that attempting to forcefully fir the global business standards into the emerging markets without acknowledging the local values as well as the local culture often make it highly difficult not only to attract but also to retain the top local talents. It has already been found that China Railway Construction Corporation is one of the leading international companies and thus they are highly required to focus on these places. Umeda (2012) has opined that the companies that tend to develop some geography specific strategies for the company must keep in mind the requirements of the local people along with the cultural values. The company is recommended to respect the global talent brand, proper access to the global colleagues, increasing focu s on the improved resources along with the global mobility opportunities (Worldfinance.com 2016). Concentrating on these mentioned parts effectively help the company to gain a strong a reliable position in the global market. Wessner and Wolff (2012) have opined that these points of a company help them to get large number of the talented workers in the work place. Most importantly, the company is required to keep in mind that global organizations must recognize that the requirements as well as the priorities of the employees especially in the manufacturing industry are highly dynamic in the emerging economies of the world. Therefore, the management and the marketing team of the company is advised to focus as well as closely monitor the timely evolution of the BRIC economies and talent market to stay highly competitive in the global emerging markets (Mun 2010). Apart from this, the company is advised to revise their existing country specific compensation and benefit systems in regards to get more talented local work force. As per the viewpoint of De Mooij (2013), several cultures, different environments along with the diversified regulatory regimes drive the different requirements as well as the employee priorities. Therefore, the company is recommended to prepare a detailed analysis of this situation to understand the requirements of the local workers based on their work. It has been found that global employers in the growth economies must keep in pace with the rapidly changing priorities of the employees. Some research works have found that pay continues to be one of the most important tools for employee retention in China and at the same time, other factors like some extra benefits that help to support the work life balance of the employees are equally as well as increasingly important (Lee and Carter 2011). As the company is a Chinese c ompany, it is no doubt to say that the company is required to focus on the regular analysis of these factors to have talented employees in the organization. These motivational factors help the employees to perform strongly in the work place and thus the company has secured one of the leading global positions in railway manufacturing industry (Kolk 2014). Besides this, it can be said that the company must focus on the improved leadership development, as some reports have found that the companies in the emerging markets might not have the proper leadership pipeline in order to drive the growth of the organization. Therefore, the company is recommended to adopt proper leadership model in which senior company executives are highly deployed towards the emerging markets and this might prove to be beneficial for the company to achieve both the long term and the short-term goals. Williams et al. (2015) have mentioned in his work that as more companies expand into the several emerging markets, that capacity to develop the local leaders will likely tend to become a major differentiator. To offer some challenges towards the existing companies of the industry, the company is required to pay enough respect for the new ideas as well as the innovations. It can be said that the company has successfully expanded the business in the emerging markets and this has been possible only because of the fact that the company has respect for the new ideas and they have continuously shed focus on the innovations to stay updated with the industry trends. In this aspect, it can be said that the company must use regionally oriented talent segmentation models that might account for the potential growth of the different markets, as well as the conventional role and the dimensions of talent. In this case, the companies would likely to be able to concentrate on the portfolio of the companys talent investment initiatives on the growth market, especially in the emerging markets like BRIC countries (Douglas and Craig 2011). Significance in becoming the global challengers The company is advised to become one of the leading global challengers in order to acquire suitable advantages from the already existing market. Apart from that, the company is recommended to create new products as well as innovative services in railway manufacturing industry to make the business attractive. One of the major aims of the company is to compete with the global competitors and offer something new to the customers so that the customers get attracted enough towards this particular company. As the company has been operating in the global emerging market, they are required to develop a great talent within the work force in order to strengthen the work structure of the company. Apart from that, the company is advised to focus on the enhanced work force to create a new point of reference among the existing organizations to identify the company separately (Griffith and Hoppner 2013). In the specified area of the company, it is recommended to respond to the global challenges quickly than the other existing companies in the market. Ko et al. (2012) has said that one of the objectives of the companies who operate in the global market is to create large employment opportunity. Therefore, the company is required to concentrate on this part sincerely to make a clearly visible difference than the other existing corporations in the same industry. Moreover, the company is suggested to improve the cost structure, as this will help the company to retain with the positive employee support (Rao et al. 2015). The huge size of the company has been affecting the overall operations of the company and this they are advised to maintain a strong hierarchical structure. Apart from these, it can be said that the company is required to maintain an effective and updated hiring process of the employees that would help the company to bring the best employees in the work place. Besides these all, the company is required to focus on the increasing brand awareness, as in todays highly competitive business scenario, brand awareness is considered as one of the most important aspects of each company (Ko et al. 2012). After the conduction of the entire study on China Railway Construction Corporation, it can be said that the company is already in one of the leading global positions in the railway manufacturing industry. However, the company has been facing a stiff challenge in the global market with the three strong competitors. Therefore, in order to become identical than the other companies, they are advised to follow some of the features, as they have been operating in the global emerging market of the world. The wide ranges of the marketing capabilities have been mentioned here for the easy understanding of the situation. The importance of the global marketing strategies has been discussed here to analyze the situation of the company. Moreover, the competitive advantage of the company has been mentioned here. 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